A cutting-edge business concept with a nautical heritage
Our founder shares with us the story behind the creation of a modern service with traditional values
Founder´s statement
Companies need a specialised business professional who assists in decision making.
We use the job of a port pilot as inspiration. A port pilot (called Practico, in Spanish) is a highly trained seafarer with in-depth local knowledge who boards a ship to assist the captain in entry, exit, and transit manoeuvres within a port or restricted navigation area. Their responsibilities include advising on manoeuvres, providing local knowledge, communicating with authorities, and securing safe navigation.
At Practico Director we advise on decision making, we provide our knowledge, we act as a link between the company and its environment and we contribute to risk management to prevent unforeseen events.
We have in common with a port pilot that we are a key figure in the safety and efficiency of operations. Additionally, we intervene in a practical way because we know that our clients need agile solutions instead of more useless work. We reject unjustified bureaucracy. We produce quality work that translates into extraordinary results because we do not pretend to be the ship’s captain. We know what our skills are, we know the environment, and we have formulas to be as effective as a port pilot who boards a ship to help the captain and carry out the precise manoeuvre at all times.
We transform businesses from vulnerable to solid and from risky to well-controlled
Our philosophy of Your Business Magnified combines our expertise and proven success techniques, whether cutting-edge as artificial intelligence or process automation or traditional as applying common sense, honesty, integrity in decision-making, and attention to detail. The goal is for the Practico Director to become a team of exceptional people and outstanding professionals who share our passion for helping companies that share our ethos. Thus, we can help more and more businesses.
Eduardo R. Genova, Founder
Eduardo has a solid academic background that includes a Master’s in Auditing from the University of Alcalá de Henares and a degree in Business Administration from the University of La Laguna, complemented by professional certifications as a Certified Non-Executive Director/Board Member, Independent Financial Advisor, and Internal Auditor. His professional experience spans over 20 years in top-tier financial institutions, including 14 years in the City of London with responsibilities across 10 different countries in investment banking, corporate banking, and wealth management. He worked at entities such as UBS, MUFG Bank of Tokyo Mitsubishi, Barclays, and Royal Bank of Scotland (RBS), specialising in risk management, corporate governance, and auditing. Additionally, in his role as an entrepreneur, he is a founding partner of Skin Inspection (RG Derma Ltd.), a dermatology clinic in the United Kingdom that has experienced sustained growth since 2018, expanding to eight operational centres from its beginning in Harley Street, London; multiplying business growth in all aspects thanks to the application of Práctico Director’s business solutions.
Until 2010, he worked in the Canary Islands, first for BBVA, combining it with his university studies, performing operational tasks in both retail and corporate banking, and then at Deloitte as an audit assistant and senior.
Eduardo played basketball, achieving two Canary Islands championships and participating in the national league. For him, basketball is the main school of his life, and even today, he can occasionally be seen shooting hoops at a court near his home or workplace. He also stays active with CrossFit, mountain biking, and swimming. Additionally, he aspires to improve his tennis and sailing skills. He has been living in Las Palmas since late 2024 and is married to Cristina; together, they have two children: Laura (2015) and Robert (2019).
